By now it’s no secret that we (along with almost everybody else) have some serious problems with the major job boards that are out there.
Hey, they just can not handle the number of jobs and number of candidates that are on the web today. Even though they continue to draw candidates in, people have been looking for an alternative that will get them closer to the types of jobs that suit their skill set. Imagine that.
Enter the niche board. When niche job boards started to pop up, the candidate and recruiter communities hoped that their problems might finally be solved. They wouldn’t have to spend wasted time wading through pointless postings or countless resumes anymore, IT folks wouldn’t get lumped into computer sales jobs, and writers might even be able to find a gig that actually involved, you know, writing. Almost every industry would be represented and every candidate would finally find the perfect place to work and recruiters would finally find the perfect candidate to present to their perfect clients. Ah, the niche boards were going to be like some kind of beautiful dream. Well, let’s just say the dream hasn’t quite come true yet. Many niche boards have simply become more specialized sites that present almost all of the same problems as their “general” counterparts:
“With each new niche job board that charges $250 for a 30 day ad it is becoming increasingly clear that the people who build these job boards don’t care nearly as much about ‘connecting companies with talented _______ (fill in blog’s target market here)’ as they do getting a piece of the easy cash cow that is online job recruiting.” (From Moustache)
The need to drive “ad revenue” is seen by many as the death of the job board. As soon as ad cost becomes the primary focus, the true purpose of the board (i.e. getting people jobs) just falls by the wayside. It was hoped that niche boards might avoid the whole ugly high-cost ad mess, but it’s becoming clear that they haven’t:
“The corollary from this is that niche boards are not exempt from facing the same risk as a generalist job board. Like everyone else, niche sites need to pursue content and volumes to drive the momentum required to get the community going…” (From Musings from Australia)
Hey, they just can’t handle the number of jobs and candidates on the Web today, sound familiar?
As long as ad price is the driving force behind job boards, niche or otherwise, candidates and recruiters will never be served effectively. It’s time for a different approach. Money can be spent more wisely by recruiters and companies, and candidates deserve better than sites that will milk every post possible just to get a few extra bucks. The job board was originally intended to match the right person to the right job. It was a pretty simple concept. It’s time to get back to that. We know that this time around it’s going to work, because we’ll soon have more effective tools, a dynamic design that encourages communication between all parties involved, and no love for the current ad-buy system. The niche boards aren’t the alternatives we all hoped for, but a true alternative is on the way.





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