Of course it’s true that we put on different faces for different situations. You’re a different person talking to your spouse than you would be in front of a police officer, for instance. You speak one way to a VP of Sales and another way to a third-party recruiter. However, in a world increasingly defined by the ubiquity (a word we’ve now gotten to use twice in just a few posts) of information on the internet, the distances between some of those identities are shrinking fast. Candidates are realizing that an employer can have fast access to various versions of their identity, and for some that could mean lost opportunities… or could it mean access to the coolest jobs?
Think about all the recent buzz on video resumes. Lots of people are talking about how video resumes can show a “real” you, about how they can go viral and grow your network exponentially, about how hip and fun and cool they are. A video resume (of sorts) by a guy named Matt Bennett has become pretty popular in the blogosphere because of its zany approach. Joel Cheesman admits here that it’s “clever” but wonders, “Is this stuff getting people jobs?”
On the other hand, Kristi Young argues here that video resumes can accurately target the right kind of audiences for candidates seeking a specific work culture:
“Sure it’s a little over the top, but if one hiring manger out there digs it then I guarantee you this guy just landed his dream job with his dream boss. Matt will certainly get the last laugh!”
However, in a comment on her post, Tom Schmidt argues that “video resume does not integrate into present hiring processes especially at the top of the candidate selection funnel.” In other words, don’t expect a video resume from the next C-level candidate you try to place.
Similarly, many candidates may have a professional blog or website in addition to more revealing personal ones. Ryan Healy of Employee Evolution, in a post on Penelope Trunk’s Brazen Careerist, points out that websites and social networks “are blurring the lines between personal and professional life” and “there is no reason these lines should not be blurred.” He goes on to say that
“If the world already knows what we do in our spare time and we are all able to be completely open about our interests, thoughts and ideas without fear of retribution or not being hired then we can bring our whole being to work everyday.”
John Sumser also argues that “helping people understand your biases and loyalties makes all of the difference in the world” and that “transparency” and “reliability of the information” are becoming the most critical business factors. He reminds us that, in our own Recruitosphere, we create alter egos for ourselves like The Recruiting Animal, Cheezhead, Mr. Moustache and The Chad. Can we really claim surprise then when we find out that our candidates have various personas as well? If they exhibit characteristics of a real person (meaning less-than-professional for some of their 24 daily hours), are we less likely to hire them?
Arguably not, especially when “89% of employers asked, said they would watch a video resume” (according to a Vault survey via Human Capital Considerations). While, according to the study, only 17% had actually watched video resumes, many more have scoured MySpace and/or the blogosphere for mentions of candidates. We’d like to know: are you finding information that slams the door on candidates, or are you rewarding outside-the-box creativity and honesty? Leave us a comment with your take on candidates’ multiple personas.
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