While it may seem to some that our use of the phrase Quiet Working Professionals is mere marketing spin applied to the old phrase “passive candidate,” there is actually a very sensible logic behind it. In fact, that logic demonstrates a need in the HR and recruiting community to update not only some of our terminology but also our techniques and technologies in attracting quality talent. To do that, we have to understand what’s at stake in the coming war on talent, what quality talent needs from employers and what makes a candidate “quiet.”
In a recent post about our use of the phrase, Colin Kingsley of RecruitingBloggers.com claims, “I can’t tell how QWPs are different from passive candidates, except that ‘the old methods of reaching them don’t work any more.’” That last part is a quote from our blog, and it is one of the most clearly distinguishing factors between passive candidates and quiet working professionals. It’s difficult to reach them because, as Colin says, the “solitary common trait of passive” candidates is that “they are not interested in switching jobs right now.” A passive candidate is satisfied with their job just enough to not actively search for another, so the old standard means of recruiting just don’t effectively reach them.
The trick is to understand how those candidates differ from QWPs. The difference is in a QWP’s latent desire for “something more” out of a job. A passive candidate is satisfied with their job and unwilling to participate in the very real stress of a placement process. However, a QWP, while not actively looking for another job, longs to be challenged in ways that their current employer doesn’t offer. A post on Sytematic HR claims that this underlying sense that a job is just OK or mediocre is why the best HR departments develop multiple career ladders. The post explains that many professionals who like their jobs aren’t necessarily interested in traditional advancement within their organization. They aren’t “on the market,” but they’re quiet (internally and externally) about their advancement needs.
Yesterday’s passive candidate was tucked safely into a world of lifetime employment, retirement plans, and far more candidates than jobs. This was particularly true in the highly skilled employment areas and with emerging technology companies springing up everywhere.
Today with mergers, acquisition, off-shoring, outsourcing, layoffs, and the usual personnel issues that can impact someone’s employment status surely we agree that most working professionals are in a different place. There need to explore possible opportunities that I might need at a moment’s notice are far more prevalent than in the days of the passive candidate who had no intention of changing jobs unless someone really enticed them.
So everyone today needs a Plan B. They need a way to discover alternate employment options that meet their specific requirements at this point in time. And they have to be ready in case the need for an change in employment occurs.
Colin suggests that “most of the passive candidates out there will magically turn into active jobseekers” and admits that “offering people a lot more than they’re worth to get them to switch” can attract them while unfortunately contributing to the last-in/first-out cycle. That’s great advice if you’re a fan of those magical conversions. If you believe that – at some point – passive candidates will become so disgruntled with their employment that they will decide to become active candidates. You also have to believe that your recruiting ability will be able to overcome the animosity they’ve developed for their employer so they don’t carry it over to the job in which you want to place them. That seems to open the door for yet another new phrase: Passive Recruiting. Of course, it doesn’t sound like it’ll place many candidates.
Understanding the unspoken needs of the Quiet Working Professional can put a recruiter in a position to source ahead of demand, to have opportunities in place that actively foster in QWPs a sense that a better job or means of the right kind of advancement awaits. Understanding those needs is going to help recruiters reach QWPs and make one-on-one connections with them so that placing them becomes a reality instead of a hope based on magic.
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